Adobe AD0-E608 real dump : Adobe Customer Journey Analytics Business Practitioner Professional

  • Exam Code: AD0-E608
  • Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
  • Updated: Sep 19, 2026
  • Q&As: 132 Questions and Answers

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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Analysis26%- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys
- Choose correct components for analysis
  • 1. Select dimensions and metrics
  • 2. Use attribution models
- Evaluate audiences to share with other AEP tools
  • 1. Create audience segments
  • 2. Activate audiences
Topic 2: Components30%- Build non-admin components to address business questions
  • 1. Customize workspace components
  • 2. Create derived fields
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
- Create a subset of data using appropriate components and filters
  • 1. Use dimensions and metrics
  • 2. Apply filters to datasets
Topic 3: Reporting32%- Determine how to use and apply date ranges
  • 1. Compare reporting periods
  • 2. Apply rolling date ranges
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
- Determine appropriate visualizations or tables to address business questions
  • 1. Select visualization types
  • 2. Configure reporting tables
Topic 4: Distribution12%- Schedule and share reports with key stakeholders
  • 1. Share projects securely
  • 2. Configure report scheduling
- Curate fields available in a particular report or dashboard
  • 1. Manage report components
  • 2. Customize dashboards
- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question #1

Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:

  • A. Apply segment filters for other channels.
  • B. Add a new campaign view for tracking all channels.
  • C. Create a calculated metric for customer journeys.
  • D. Enable identity stitching across data views and refresh the report.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

Which field must be defined when configuring a data view for multi-channel reporting?
Response:

  • A. Identity Field
  • B. Metric Calculation Rule
  • C. Data Refresh Interval
  • D. Campaign Activation Date
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #3

An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

  • A. A data view from a connection based on personal email address.
  • B. A data view from a connection based on phone number.
  • C. A data view from a connection based on work email address.
  • D. A data view from a connection based on social network handle.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #4

Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

  • A. Apply a fallback metric for revenue tracking.
  • B. Enable cross-channel campaign tracking.
  • C. Map the correct campaign events to the revenue metric.
  • D. Recreate the calculated metric using campaign event types.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #5

Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?
Response:

  • A. Bar Chart
  • B. Summary Table
  • C. Line Graph
  • D. Funnel Analysis
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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