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Salesforce Email Essentials (EEB101) Sample Questions:

1. What are some things you should automate as an email marketer?

A) Implement Customer satisfaction programs.
B) Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.
C) Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.
D) Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.

2. Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

A) Filter Activity
B) Decision Split
C) Engagement Split
D) Random Split

3. What are 2 ways to improve deliverability?

A) Make the From Name and Address recognizable
B) Add your company's name to the subject line
C) Add how they subscribed to the list at the bottom of the email
D) Buy an email list from a trusted source

4. What is a capability of a data relationship?

A) Join data extensions to filter or segment the fields from data extensions
B) Join data extensions together to create one combined data extension
C) Join a list and a data extension to filter the combined data
D) Join three or more data extensions together to create a filtered data extension

5. What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 4)

A) Animated Gifs
B) Automate your post-message
C) Use styled alt tag and background color
D) Be aware of size of e-mail, be brief.
E) Honor opt-requests promptly
F) Link the GIF to a video

Solutions: