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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A) Add form completion actions to add to the engagement studio program and notify the assigned user.
B) Add form completion actions to send customized email with a call reminder to the sales user.
C) Add form completion actions to first assign to the user and then to create a Salesforce task.
D) Add form completion actions to first assign to the assigned user and then to notify the user.

2. LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A) Marketing data sharing rules on contact roles
B) Marketing data sharing rules on opportunities
C) Marketing data sharing rules on accounts
D) Marketing data sharing rules on prospects

3. How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A) One
B) Many, but only Salesforce
C) There are no restrictions about that
D) One each type

4. LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

A) Static List
B) Static or Dynamic list
C) Test List
D) Dynamic List

5. Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A) Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
B) Import only the list of mailable prospects in Marketing Cloud Account Engagement.
C) Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
D) Import all prospect data and create a suppression list.

Solutions: