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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Landing page and conversion page
B) Test page and live page
C) Landing page and conversion page
D) Test page and conversion page

2. Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?

A) An optimized website will receive a better landing page.
B) An optimized website will receive more conversions.
C) An optimized website will help organic search results.
D) An optimized website will receive a better quality score.

3. Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

A) Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
B) Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
C) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
D) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create

4. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)
B) (Revenue from sales - Advertising costs)/Duration of Ad
C) (Revenue from sales - Advertising costs)/Revenue from Sales
D) (Revenue from sales - Advertising costs)/Advertising costs

5. Which of the following use conversions (one-per-click) to get tracked?

A) Unique client leads
B) Sales
C) Customer leads
D) Multiple transactions

Solutions: