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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Filter the .csv file before import.
B) Create a data filter on the data extension.
C) Write a query to create a filtered data extension.

2. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Behavioral Trigger
B) Wait Until Event
C) Engagement Split

3. Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A) Mobile Aware
B) Mobile Responsive
C) Responsive Aware

4. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Add and Update
B) Overwrite
C) Append

5. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) User Initiated Send
B) Automation Studio Email Activity
C) Multi-Step Journey

Solutions: