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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) The email must be recreated using the updated template.
B) The template must be approved before updates are reflected.
C) 'Update Email Now' needs to be applied to each email.

2. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Create one Entry Source for each messaging channel.
B) Ensure source channel Is available in subscriber data.
C) Send both email and SMS to ensure subscribers get NTO's messages.

3. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A) Manual Engagement
B) Web Conversion
C) Email Engagement

4. Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A) Send Classification
B) Delivery Profile
C) Sender Profile

5. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Scoring Split
B) Frequency Split
C) Engagement Split

Solutions: