[Feb-2022] Use Real MCE Dumps Free Sample Questions and Practice Test Engine [Q11-Q28]

[Feb-2022] Use Real MCE Dumps Free Sample Questions and Practice Test Engine

Pass Marketo MCE exam - questions - convert Tets Engine to PDF

NEW QUESTION 11
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?

A. Admin Acquisition Program is automatically assigned to new leads.
B. A lead is added to the CRM and synced to Marketo.
C. A lead fills out a form on a landing page in the program.
D. A lead needs to be sent to a CRM to receive an acquisition program.

Answer: D

NEW QUESTION 12
Which step is necessary to add a custom column to a lead report?

A. Activate Custom Columns in Admin
B. Drag over Opportunity Columns
C. Select Export Rows
D. Select the Smart List(s)

Answer: D

NEW QUESTION 13
The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?

A. Program Performance Report
B. Revenue Explorer Report
C. Leads by Revenue Stage
D. Lead Performance Report

Answer: D

Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/ba-p/242879?ru=36499&sr=stream

NEW QUESTION 14
Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

A. Create an email that includes the {{webinar.link URL}} token
B. Change the email settings to operational
C. Create a smart campaign using the Fills Out Form trigger
D. Change the form settings to operational
E. Create an email that includes the {{member.webinar URL}} token
F. Create a smart campaign using the Send Alert flow step
G. Add a new My Token to the program called {{my.webinar URL}}

Answer: B,C,E

NEW QUESTION 15
Given the following message to the sales team:
"John Smith filled out form "Chicago Tradeshow" on October 11, 2013"
Which three types of tokens are most efficient to create this message on an alert? (Choose three.)

A. Email script token
B. Company token
C. Member token
D. Lead token
E. Trigger token
F. System token

Answer: C,D,E

NEW QUESTION 16
Given the Active Lead Model program:

From where are the tokens inherited?

A. Lead Scoring folder
B. Behavioral Scoring folder
C. z_Archive folder
D. Active Lead Scoring Model program

Answer: A

NEW QUESTION 17
Where can you manage program report subscriptions? (Choose two.)

A. In the Subscriptions tab in Database
B. In the Subscriptions tab in Marketing Activities
C. In the Subscriptions tab of the report in Marketing Activities
D. In the Subscriptions tab in Analytics

Answer: B,D

Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Manage+Report+Subscriptions

NEW QUESTION 18
What is one difference between segmentations and smart lists?

A. Segmentations can be used to create dynamic content while smart lists cannot.
B. A lead can exist in multiple segmentations but not in multiple smart lists.
C. Smart lists can be used in smart campaigns while segmentations cannot.
D. Smart lists can be used as a filter option when creating an email program while segmentations cannot.

Answer: A

NEW QUESTION 19
Where is the setting to enable Progressive Profiling when designing a form found?

A. Admin functions
B. Field Details
C. Form Settings > Settings
D. Form Settings > Themes

Answer: C

NEW QUESTION 20
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.
How should this update be done?

A. Enable Personalized URLs
B. Edit URL Settings
C. Open URL Builder in Admin
D. Generate a private preview URL

Answer: B

NEW QUESTION 21
What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

A. Smart lists
B. System tokens
C. An approved snippet
D. An approved segmentation

Answer: C

NEW QUESTION 22
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?

A. Use ANY filters
B. Use Advanced filters
C. Use ALL filters
D. Use Basic filters

Answer: C

Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Program- Fundamentals/ba-p/243293

NEW QUESTION 23
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?

A. Create a form submission list in the Design Studio
B. Create a Landing Page Performance Report
C. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
D. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"

Answer: C

NEW QUESTION 24
How is Marketo different from an email service provider (ESP)?

A. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
B. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
C. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
D. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

Answer: B

Explanation:
Explanation
Explanation/Reference: https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and-marketing- automation.html

NEW QUESTION 25
In which two ways can a marketer avoid a spamtrap? (Choose two.)

A. Establish a direct Opt-in process for all leads
B. Purchase lists from data vendors
C. Email leads who have been inactive for more than 6 months
D. Purge the database of inactive leads

Answer: A,D

NEW QUESTION 26
Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?

A. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.
B. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.
C. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.
D. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.

Answer: B

NEW QUESTION 27
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.