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NEW QUESTION # 106
A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
- A. It is a Static List
- B. It is a Public List
- C. It is a CRM Visible List
- D. It is a Dynamic List
Answer: A,C
NEW QUESTION # 107
What is the main difference between automation rules and segmentation rules?
- A. Automation rules run continuously, segmentation rules run once.
- B. Automation rules do run retroactively
- C. Segmentation rules do not run retroactively
- D. Neither will "unmatch" prospects
Answer: A
Explanation:
NEW QUESTION # 108
When would a completion action on a custom redirect be triggered?
- A. Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.
- B. Completion actions for custom redirects will only apply to existing prospects.
- C. Completion actions for custom redirects will only apply to prospects once they have been assigned.
- D. Completion actions will apply to visitors on the first time a custom redirect is clicked.
Answer: B
NEW QUESTION # 109
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
- A. Create a Dynamic List based on page view to segment automatically
- B. Create a special campaign to track pricing pageviews
- C. Create a Page Action set to Tag prospects as having viewed it and add them to a list
- D. Create a Form with a Completion Action to send a pricing sheet
Answer: C
NEW QUESTION # 110
What is Lead Qualification?(select two)
- A. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
- B. The process of determining when a prospect is ready for follow up from your sales team.
- C. The process of determining when a prospect is ready for follow up from your marketing team.
Answer: B,C
NEW QUESTION # 111
Does an automation rule ever match a prospect more than once?
- A. No, an automation rule will only affect a prospect one time
- B. Yes, automation rules run every time.
Answer: A
Explanation:
An automation rule can match a prospect more than once if you enable Repeat Rule.
Otherwise, an automation rule will only affect a prospect one time.
NEW QUESTION # 112
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
- A. Edit the engagement studio program, select Wednesday for the new data, and save
- B. Delete the engagement studio program and create a new program that is scheduled for Wednesday.
- C. Edit the scheduled email. select Wednesday for the new data, and save it
- D. Delete the scheduled email and create a new email that is scheduled for Wednesday.
Answer: A
NEW QUESTION # 113
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
- A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days. - B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Answer: B
NEW QUESTION # 114
What are two components of a dynamic list? (Choose two answers.)
- A. Can add an action to the dynamic list that triggers when a new prospect is added.
- B. Automatically updates list membership based on criteria.
- C. Only adds prospects to the list the first time it runs.
- D. Can be split into multiple static lists.
Answer: B,D
NEW QUESTION # 115
Why should you set a form to Always Display?
- A. To get a higher form conversion rate
- B. To ensure the prospect gets scored and graded.
- C. To prevent spammers from filling out the form
- D. To always show the form when someone returns to the page.
Answer: D
NEW QUESTION # 116
What does Pardot use to track HTML email opens?
- A. A tracking link is used as soon as a prospect clicks to open the email.
- B. A tracking pixel loads on text emails when images are downloaded.
- C. Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
- D. A tracking pixel loads on HTML emails when images are downloaded.
Answer: D
NEW QUESTION # 117
The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?
- A. Automation settings
- B. Lifecycle report
- C. Scoring rules
- D. Prospect's Audits tab
Answer: B
NEW QUESTION # 118
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?
- A. Yes, but only if the Pardotcompletion action for the custom redirect is set to change the campaign.
- B. No, a Pardot campaign will always stay the same since it's a first touchpoint.
- C. Yes, the Pardot campaign will change based on the page the custom redirect links to.
- D. No, it's not possible to change a Pardot campaign by clicking on a custom redirect.
Answer: A
Explanation:
Explanation
Yes, the Pardot campaign will change based on the page the custom redirect links to.
If you want to change a Prospect's Pardot Campaign, you can accomplish it via Automation Rules, Form completion actions, and more.
NEW QUESTION # 119
What do spam complaints refer to in an email report?
- A. The number of prospects who clicked the unsubscribe link
- B. The number of prospects who opted out via the email preference center
- C. The number of prospects who replied to the email to ask to be removed
- D. The number of prospects who marked an email as spam
Answer: A
NEW QUESTION # 120
If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?
- A. Contact field
- B. Lead field
Answer: B
NEW QUESTION # 121
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Salesforce Pardot-Specialist Certification Exam consists of 60 multiple-choice questions that need to be completed within a time duration of 90 minutes. Pardot-Specialist exam is scored on a scale of 100-1000, and candidates need to score a minimum of 68% to pass the exam. Salesforce Certified Pardot Specialist Exam certification is valid for two years, after which the candidate needs to take the exam again to maintain their certification.
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