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Facebook Certified Community Manager Sample Questions:

1. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Approve the post with a warning to the celebrity
B) Decline the post with feedback to educate the celebrity on the group policy
C) Adjust the rules to allow political content and generate more group engagement
D) Treat the celebrity according to the policy of the group
E) Approve the post and close commenting to prevent political discussion

2. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Survey members for positive community experiences to share with the CEO
B) Post a poll in the community asking members if the company should close the group
C) Document the number of members and engagement statistics for the CEO to review
D) Determine if members of the group are more likely to retain their monthly membership

3. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Review comments on the company's press release post
B) Create a post specifically to gather feedback from the community
C) Activate a news alert for additional articles
D) Create and track relevant keywords on social media channels

4. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Repurpose content by reviewing and recycling previous posts.
B) Increase engagement-type posts and use only new content to create engagement.
C) Ask members which types of tools and content they want more of.
D) Research and change the content types to align with the demographics of all community members.

5. A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)

A) Organize affordable community meetups to attend a live show of the influencer
B) Set up a Page button to increase online sales on the influencer's website
C) Position the influencer as a thought leader and charge speaking fees
D) Implement a fee for members who post more than once per week
E) Comment publicly on sponsor accounts to propose a partnership

Solutions: