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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which pair of variables is NOT common in visual bubble chart displays of the balance of a portfolio?

A) Cost versus benefit
B) Net present value versus return on investment
C) Ease versus attractiveness
D) Risk versus reward

2. According to a study by Robert Cooper and IRI (Industrial Research Institute) of 205 member companies, the most popular tools for managing the NPD portfolio were which of the following?

A) Bubble diagrams and checklists
B) Financial method and Business strategy
C) Business strategy and bubble diagrams
D) Financial method and checklists

3. What quantitative market research tool should be used to identify a gap in the products offered to a market?
Choose the best answer.

A) Any appropriate multivariate technique
B) Secondary research
C) Lead users
D) On-line forums

4. In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A) Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
B) Sell the product while it is still making money
C) Take as much profit from the product as possible
D) Make significaant investment in product improvements

5. Which of the following are recommendations for using focus groups?
I. Do one focus group for each topic and market segment
II. Avoid focus group veterans
III. If the topic is uncommon or technical, make sure the moderator has the appropriate background IV. Remember focus groups are a technique for learning how and why; not for testing hypotheses

A) I, II, III, IV
B) II, III, IV
C) I, III, IV
D) I, II, III

Solutions: