Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201 exam dump

  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Sep 06, 2026
  • Q&As: 306 Questions and Answers

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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting & Analytics- B2B Marketing Analytics
  • 1. Dashboards and insights interpretation
    - Engagement Metrics
    • 1. Campaign reporting and ROI analysis
      • 2. Email performance tracking
        Topic 2: Marketing Automation- Engagement Studio
        • 1. Automation rules and drip programs
          • 2. Nurture campaign design
            - Scoring & Grading
            • 1. Scoring models configuration
              • 2. Grading profiles and qualification rules
                Topic 3: Lead Generation & Management- Forms & Landing Pages
                • 1. Form handlers and conversion tracking
                  • 2. Landing page creation and optimization
                    - Prospect Management
                    • 1. Lifecycle management and nurturing
                      • 2. Segmentation lists and dynamic lists
                        Topic 4: Administration & Governance- User Management
                        • 1. Roles, permissions, and access control
                          - System Configuration
                          • 1. Account Engagement settings and integrations
                            Topic 5: Account Engagement Fundamentals- Platform Overview & Terminology
                            • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
                              • 2. Lifecycle and engagement model
                                Topic 6: Data Management & Integration- Automation Data Handling
                                • 1. Custom fields and segmentation logic
                                  • 2. Importing/exporting prospect data
                                    - Salesforce CRM Sync
                                    • 1. Field mapping and sync behavior
                                      • 2. Data quality and deduplication

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        Question 1

                                        What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

                                        A. Marketing Cloud Account Engagement Activities Visualforce page
                                        B. Engagement History
                                        C. B2B Marketing Analytics
                                        D. Advanced Dynamic Content


                                        Question 2

                                        By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

                                        A. Account records
                                        B. Case records
                                        C. Opportunity records
                                        D. Contact records
                                        E. Lead records


                                        Question 3

                                        Form or Form Handler? I want to integrate with a third-party system.

                                        A. Form
                                        B. Form Handler


                                        Question 4

                                        By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
                                        Choose 2 answers

                                        A. Account records
                                        B. Case records
                                        C. Opportunity records
                                        D. Contact records
                                        E. Lead records


                                        Question 5

                                        In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
                                        What automation tool should be used to solve this need?

                                        A. Automation rule
                                        B. Engagement studio
                                        C. Dynamic list
                                        D. Segmentation rule


                                        Solutions:

                                        Question 1
                                        Answer: B
                                        Question 2
                                        Answer: D,E
                                        Question 3
                                        Answer: B
                                        Question 4
                                        Answer: D,E
                                        Question 5
                                        Answer: A

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